![]() 75 seconds doesn’t seem like much to you, it could make a big difference in the lives of your visitors, the people who sit there wondering how long is too long to wait. Originally, WebP used lossy compression in an attempt to create smaller yet still high-quality images for the web. On2 had worked on a number of video compression technologies, which ended up serving as the basis for Google’s new audiovisual format WebM and next-gen image format WebP. Google developed WebP back in 2010 after acquiring a company called On2 Technologies. How to simplify conversion and delivery with Ke圜DN.What are the challenges of converting and delivering WebP, and.How it works with browsers and devices,.Just one less second of loading could make a world of difference to your conversion rate.īut is WebP the best solution for this problem? Today, we’re going to examine: 75 seconds doesn’t seem like much to you (at least in this example), it could make a big difference in the lives of your visitors, the people who sit there wondering how long is too long to wait. You can see in this screenshot from PageSpeed Insights that Google recommends using WebP and other next-gen formats to significantly reduce the size of your images while preserving their quality.Īnd if. Years ago, Google aimed to put a stop to this problem by creating a next-gen image format called WebP. (Source: PageSpeed Insights) ( Large preview) Here’s what Google suggests: PageSpeed Insights demonstrates how much storage and bandwidth websites stand to save with WebP. Worse, all of that image manipulation can compromise the resulting quality.Ĭonsidering how important images are to web design, this isn’t an element we can dispose of so easily nor can we afford to cut corners when it comes to optimizing them. As well it should.Įven if you resize your images to the exact specifications of your website and run them through a compressor, they can still put a strain on performance and run up bandwidth usage. ![]() (This is a sponsored post.) Spend enough time running websites through PageSpeed Insights and you’ll notice that Google has a major beef with traditional image formats like JPG, PNG and even GIF. As more of our browsers, devices and software support it, it’s time that web designers started adopting it as their default image format. It’s been almost a decade since Google introduced the world to WebP as a solution to this problem. ![]() Images are a big part of the web and, yet, they can cause a lot of challenges for the user experience if not properly optimized or delivered. ![]()
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